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Why should you use a Business Brokers Network (BBNSM) Affiliate Broker?

 

There are many reasons.  Most importantly, BBNSM offers business owners the opportunity to have the largest business brokerage network in the world working to sell your business, not just one local broker. It is clear that it is better to have the potential of 450 affiliate brokers nationwide seeking the right buyer for your business than one local office.  

 

Finding one prospective buyer is insufficient. Creating competition among multiple buyers should be a broker’s goal, not to just find a single buyer.  A buyer without competition feels free to offer less than the full value of a business.  When a buyer knows several other buyers are looking at the same business, they are hesitant to offer less than the price and terms being solicited.   

 

As the only true national firm in the industry, BBNSM has offices covering every state in the nation.  No other brokerage firm even comes close. Before BBNSM was established, an individual living on the West Coast, for instance, who wanted to relocate to the Southeast would find no value working with a broker locally because the broker would not know what was available outside the local market.  As a result, a prospective buyer would need to go from broker to broker in the desired area.  This only caused frustration and a waste of time, and seldom, if ever, resulted in completion of a business sale.  Now, prospective buyers can contact a local BBNSM Affiliate Broker, and the prospective buyer will have access to listed businesses from affiliated offices in the desired area.   

 

Another factor to consider is packaging. Poor packaging of business is one of the major complaints expressed by buyers.  We have been told by hundreds of buyers that BBNSM has the best and most professional packaging in the industry, ensuring that sellers are effectively motivating the acquisition of their business. All BBNSM Affiliate Brokers have standardized and detailed packaging, which, in addition to its appeal to prospective buyers, makes it easy for one Affiliate Broker to quickly understand a business listed by another.  When a prospective Buyer is presented the information on your business, the Buyer will be able to have most of his questions answered and be able to make an informed buying decision.

 

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How do you protect my confidentiality?

 

CONFIDENTIALITY is vitally important when working with any broker during the selling process.  BBNSM Affiliate Brokers will not provide confidential information about the business presented to unqualified buyers.  BBNSM Affiliate Brokers require potential buyers to provide proof of financial ability to acquire your business. Qualified buyers (and their professional agents) must sign an individual non-disclosure agreement before details can be discussed. Similarly, confidential buyer information will not be provided to the seller until an offer to purchase is submitted.  So, the Seller can make an informed selling decision, all within the confines and security of confidentiality.

 

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Why use a business broker?

 

The process of buying or selling a business requires dedication and the attention of a professional with the knowledge of the complete flow of a business transaction, as well as a team in place to accomplish every aspect of the transfer.  Marketing and facilitating a business transfer is a full-time job!  You deserve someone who will work as hard as you do.  A qualified broker will save business owners and prospective buyers money by helping them avoid costly mistakes, effectively marketing the appeal of the business, and maximizing exposure to serious, qualified buyers--all with complete confidentiality.

 

If you are interested in selling your business and don’t know the answer to any of the questions below, you could benefit from the assistance of a professional broker (and you are not alone!)

 

·         How do you reach qualified buyers, including possibly competitors, without disclosing your intentions to sell?

·         How do you evaluate your business objectively to ensure you receive top dollar for your investment and avoid costly negotiating tactics?

·         How do you prepare and provide the information a prospective buyer will require to interest him in pursuing your business in favor of other options?

·         How do you arrive at the best price and terms, including the intangible and goodwill values of your business?

·         How do you maximize your favorable exposure to potential offers while minimizing your potentially damaging public exposure to customers, competitors, employees, and suppliers?

·         How do you market your business in all of the appropriate markets, databases, and media efficiently, effectively and confidentially?

·         How do you screen and pre-qualify buyers, determine their motivations, managerial capabilities, and financial strength?

·         How do you effectively sell your business, diverting significant time, effort and resources to that process, while continuing to manage your ongoing business productively?

 

Business owners have focused their entire lives on growing and developing their businesses and seldom know how to answer all of the questions above. That is where a professional BBNSM Affiliate Broker can come in. The sale of your business demands a professional, just as running your business has demanded your professional attention.  BBNSM Affiliate Brokers have the expertise, tools, and professional team to market and sell your business successfully on a national basis. The objective is to protect your business investment and maximize your net after tax profit on the sale.  It is to your advantage and your broker’s as well, to obtain the best possible price that a reasonable buyer will pay.  BBNSM Affiliate Brokers strive to maintain high ethical standards and communicate in an open and honest manner in all of our business relationships.

 

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What affects the selling price?

 

Several factors come into play and can affect the sales price.  One of the most critical is the “terms” or the amount of down payment and the amount financed.  Asking for one-half down will reduce the price by approximately twenty percent.  Asking for cash will reduce the price to about forty to sixty percent of the amount attainable with one-third down.   

 

Down payment or the “terms” is a key factor, because a buyer is trying to buy as much business as possible for the money available for down payment.  So, when a seller asks for $200,000 down on a $400,000 value business, buyers prefer to continue looking until a $600,000 value business is found where the owner will accept $200,000 down and finance the balance. The seller who asks for all cash or a large down payment is not going to succeed in obtaining the full fair market value of their business, because buyers know they can buy three times as much business for the same investment. In a nutshell, high percentage down payments cause buyers to discount offers.  

 

A second critical factor is the quality of the information provided to a prospective buyer.  The value of the assets and cash flow generated by the business must be provable and verifiable.  A professional business broker will be able to assist the business owner in arriving at these values.

 

The third most important factor that effects the sales price of a business is whether there is competition among prospective buyers for the business. Competition creates higher selling prices, as we all know from basic economic principles.  When a business owner asks for more than the fair market value for their business or does not offer reasonable terms, there will be few, if any, buyers interested in acquiring the business. On the other hand, when a business is priced realistically and with proper terms, multiple buyers are likely to pursue acquiring the business. A buyer who knows he has other buyers competing for the business will be motivated to offer the price being asked to ensure he does not lose the business to another buyer's better offer.

 

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Will I have to finance the Business Sale?

 

Over eighty percent of all businesses sold between $250,000 and $5,000,000 are sold with 20% to 33% down and the owner financing at least an equivalent amount.  It can be difficult to obtain third party financing for an operating business.  Commercial banks and other sources of funds are wary of financing a transaction because of all that can go wrong.  They want to see continued involvement by the seller which demonstrates confidence the business will continue to be profitable.  In addition, of course, commercial paper will carry a higher interest rate than owner financing, from which the required debt load will make the business impossible to purchase.

 

There are many creative means to seller finance your business.  At JRI Associates, we will be happy to discuss options with you, your legal counsel, and accounting professional.

 

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What information will you need from the Seller to market my business?

 

As mentioned earlier, the more informed buyer will offer more for your business. At a minimum, the following information should be provided:

 

  • Profit/Loss, Cash Flow and Balance Sheets (last 3 fiscal years)
  • Filed, signed IRS tax returns (last 3 years)
  • Interim Financial Statements (current year)
  • Lease or Rental Agreements
  • List of furniture, fixtures and equipment, including fair market value
  • Current business contracts with suppliers, customers, employees, etc
  • Intellectual property (patents, copyrights, trademarks, etc)
  • Customer lists

 

We will request additional information, as required, during the selling process.

 

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How will my business be advertised?

 

The advertising of each business will depend upon the size and type of business. After the business is packaged, a listing containing non-confidential information, approved by the seller, will be published. BBNSM Affiliate Brokers use several media to solicit prospective buyers, including local and national newspapers, including the Wall Street Journal, trade publications and top business listing sites on the internet. In addition, qualified buyers from other affiliate offices comprising more than 1,000 individuals, corporate acquirers and investment groups will have access to the listing.  Local newspapers are used as little as possible, because it is often more difficult to protect confidentiality when a business is advertised locally.

 

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What do I need to do to help sell my business?

 

The first thing you need to do is offer the business at a realistic price and with reasonable terms.  You need to provide as much information as is possible to the broker so a professional marketing package, including a business profile, can be prepared on your company.  While the Broker will perform the tasks required to successfully market the business, as a Seller you must be available to the Broker to expedite the sale. The quality of the business profile will greatly enhance the “salability” of a business. A package prepared by a BBNSM Affiliate Broker will contain the financial, operational and historical information about the business.  Informed buyers make better offers. Other things a seller can do are:

 

·         Continue to run your business in a normal manner.

·         Keep the business clean and organized (on paper and in person), so potential buyers will like what they see.

·         Liquidate or set aside obsolete inventory and unneeded equipment before you place the business on the market.

·         Notify your broker of any material changes in your business.

·         Forward monthly financial statements to the broker as soon as they are completed.  This will keep your marketing package current.

·         Do not meet with potential buyers without your broker being present. 

·         Avoid direct negotiations.

·         All offers and counter-offers should be in writing and should be presented by the broker.

 

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Can you sell my business?

 

A broker cannot really sell a business, because he or she does not have the intimate understanding of the business and its operations, and certainly not the level of knowledge the owner has.  Therefore, a professional broker's initial job is to get a business listed at the best possible obtainable price and with realistic terms of sale.  The next job is to qualify buyers to keep the seller from wasting time with people who are not financially qualified.  Qualified buyers will be presented your business profile after they have completed a Buyer Warranty and Confidentiality Agreement that protects the confidentiality of the seller regarding the potential transfer.  The broker will then schedule a meeting between the business owner and the interested buyer.  During this meeting, the business owner will explain the business to the buyer.  After this meeting, the broker will work to get a written offer to purchase.  The broker will present all offers and after acceptance will coordinate the due diligence process that will lead to the closing.

 

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Do you have other questions about buying or selling a business?

 

Contact JRI Associates today!

 

Phone:            610-407-0197

Fax:                 610-407-9666

e-mail:            info@jriassociates.com

 

 

 
 
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